ALIX MACKAY, MARKETING FOR LIFE SCIENCES AND HEALTHCARE

 

Alix Mackay MRSC has 14 years commercial experience in the biopharmaceutical industry marketing, selling and launching innovative products.  Now based in Glasgow, she helps ambitious leaders in healthcare and life sciences increase their presence in the market in order to launch new technologies or to accelerate sales performance.

From 2009 to 2014, Alix launched and led the UK marketing strategy for Amgen’s Prolia®, a joint venture with GSK, rapidly building the brand’s presence in the market through focusing on customer insights, evidence-based communication and collaborating with the field’s most influential thought leaders. Alix’s career began at Servier Laboratories Ltd. where, over nine years, she had increasingly senior roles in sales, training and marketing, specialising in the fields of cardiology and bone health.  She has gained valuable experience in conducting robust market analyses to secure internal investment, capturing detailed customer insights to demonstrate value and achieving operational excellence among large sales teams to maximise return on investment.

Alix combines this big pharma marketing and sales discipline with the latest best practices in Inbound marketing to create customer-dominated strategies for her clients.  She helps them gain the most meaningful customer insights, shows them how to attract new customers to their website, capture the interest they’ve generated and nurture visitors into leads. Alix has worked with commercial and academic leaders in the fields of 3D bioprinting, cell culture, precision medicine, industrial biotechnology, anaerobic digestion and agritech.  She co-leads the Life Sciences Scotland Marketing & Communications group to help drive the Industry Leadership Group's 2025 strategy and regularly speaks at sector conferences and events.

Alix has an undergraduate degree in Chemistry from the University of Birmingham, is a Member of the Royal Society of Chemistry, an associate member of IBioIC (the industrial Biotechnology Innovation Centre), is certified for promotion to health professionals by the Association of the British Pharmaceutical Industry (ABPI) and is Inbound Marketing Certified by HubSpot.